Head of Retail Timberland

The Head of Retail Timberland leads retail revenue and profitability across EMEA for VF International. This senior role ensures commercial execution aligns with brand strategy while managing the full retail plan and in-store experience.

This senior position drives retail revenue and profitability for the Timberland brand throughout the EMEA region. The role bridges brand strategy with commercial execution, ensuring every store visit meets brand standards, boosts sales, and hits financial goals. The successful candidate will manage the complete retail commercial plan from start to finish.

Responsibilities

• Work with Timberland leadership to set retail financial goals that match broader company targets.
• Achieve revenue, margin, and contribution objectives for the brand.
• Convert brand and financial targets into a concrete retail trading plan, coordinating with Planning, Merchandising, and Brand teams to update forecasts.
• Guide in-season trading choices to maximize performance across full-price and outlet channels, including inventory adjustments.
• Manage the retail launch process to ensure alignment with store concepts and tiering strategies.
• Develop and own the retail commercial calendar around key consumer events, seasonal peaks, and local moments to define product focus and in-store storytelling.
• Define and refine store tiering logic in collaboration with planning and operations teams.
• Oversee the complete customer journey to ensure it reflects the brand strategy.
• Improve service models to support major commercial moments and product narratives.
• Ensure strong brand presence through visual merchandising, store atmosphere, and storytelling.
• Maintain regular presence in stores alongside District Managers to evaluate execution, coach leaders, and stay connected to ground-level realities.
• Collaborate with the brand team to develop store concepts that clarify the role of owned-and-operated retail in the market, assigning each store a clear function within the tiering model.

Requirements

• Over 10 years of retail leadership experience, preferably within global consumer, lifestyle, or fashion brands operating in complex, fast-paced environments.
• Strong collaboration and influencing skills with a track record of aligning senior stakeholders across Brand, Planning, Marketing, Merchandising, Finance, and Digital teams.
• Proven ability to deliver commercial results while balancing brand equity, consumer experience, and financial performance.
• Experience in retail network expansion, portfolio optimization, and developing innovative store concepts.
• Fluent English proficiency.

Nice to have

• Proficiency in additional European languages.

What the company offers

• A supportive, feedback-driven culture grounded in respect and integrity.
• An inclusive international environment that values diverse backgrounds, lifestyles, and nationalities.
• Opportunity to work with an iconic lifestyle brand within a multi-brand, multi-country organization.
• Access to an on-site gym with health and well-being initiatives.
• A discount card offering 50% off all VF brands.
• Break-out areas providing complimentary hot drinks.

About the company

VF International is a global apparel company that connects people to cherished lifestyles through a family of iconic brands. The company is driven by a purpose to power sustainable and active lifestyles for the betterment of people and the planet. At the heart of the Timberland brand is a commitment to a greener future, realized through responsible product creation, outdoor protection, and community strengthening.

• A supportive, feedback-driven culture grounded in respect and integrity.
• An inclusive international environment that values diverse backgrounds, lifestyles, and nationalities.
• A decades-long commitment to responsible product creation, outdoor protection, and community strengthening.
• A purpose focused on powering sustainable and active lifestyles for the betterment of people and the planet.