Lead - Digital Site Merchandising

On seeks a Lead for Digital Site Merchandising in Zürich to drive onsite experience optimization and strategy within its Direct to Consumer business.

This position sits within the Direct to Consumer division and focuses on enhancing the user journey across all devices. The lead will define the strategic path for digital merchandising in specific markets while ensuring alignment with global standards, aiming to create a superior customer experience.

Responsibilities

• Define the strategic roadmap for digital site merchandising in assigned regions and ensure execution of the global strategy.
• Create and implement a long-term vision for how customers interact with the onsite environment.
• Oversee the enhancement of technical infrastructure, including the deployment and evaluation of new features.
• Review commercial results, campaign success, and trading metrics to find opportunities for process improvement.
• Foster a data-centric approach by using customer insights to guide ongoing optimization efforts.
• Establish and track key performance indicators to evaluate progress and business impact.
• Work closely with Technology, Marketing, Commercial teams, and global partners to synchronize merchandising activities.

Requirements

• At least five years of experience managing digital site merchandising and optimization in a global setting.
• Solid grasp of data-driven merchandising principles and accountability for key metrics.
• Proven proficiency in web analytics tools like Adobe Analytics, Google Analytics, Amplitude, or Content Square.
• Deep technical knowledge of the digital ecosystem, including content management systems.
• Excellent communication abilities in both written and verbal formats.
• Capacity to handle high-pressure situations and juggle multiple tasks effectively.

What the company offers

• A dynamic and challenging work environment with a strong sporting focus.
• Opportunity to collaborate with an international team spread across global offices.
• A culture that encourages individuals to pursue excellence actively.

About the company

On is recognized as one of the fastest-growing sports companies in its sector. The Digital team operates at a rapid pace, handling quick turnaround times and ambitious goals. It is an interdisciplinary group featuring engineers, designers, data scientists, and marketing specialists, all united by the objective of achieving efficient growth at high speed.

• The organization is noted for its rapid growth within the sports industry.
• The Digital department is characterized by a fast-paced workflow and high expectations.
• Teams are cross-functional, bringing together diverse technical and creative expertise.
• The core mission focuses on scaling growth efficiently and quickly.