Marketing Manager

The company seeks a Marketing Manager in Bienne to lead HUGO BOSS brand marketing strategy, coordinate global activities, and oversee visual communication and merchandising initiatives.

This position focuses on shaping and executing the marketing strategy for the HUGO BOSS brand, ensuring alignment with overall brand objectives. The role serves as the central liaison between regional teams and the license partner, coordinating global marketing efforts and tracking performance to maintain strategic impact across all channels.

Responsibilities

• Design and produce all marketing materials for both physical stores and digital platforms.
• Manage the creation of visual assets, including photography, PR images, and advertising graphics.
• Establish guidelines and metrics to monitor and enhance marketing execution quality.
• Work with the master brand licensor to maximize available communication and marketing resources.
• Partner with key markets to build and roll out local go-to-market strategies and integrated marketing plans.
• Plan and coordinate media campaigns to maximize visibility and return on investment.
• Explore and utilize social media opportunities within licensor and retailer networks.
• Consult with regional marketing teams to address local market needs and challenges.
• Direct the design and management of in-store displays, shop-in-shop concepts, and promotional gift sets.
• Update visual merchandising guidelines for seasonal, regional, and specific campaigns.
• Maintain central training resources and manage content on the online marketing platform.
• Handle event communication and documentation to ensure high-quality brand presentation.

Requirements

• Bachelor's or Master's degree in Marketing or Communication.
• Minimum of five years of experience in a similar role within an international setting, preferably in FMCG, fashion, or accessories.
• Fluent English proficiency.
• Strong skills in MS Office, particularly PowerPoint.
• Proficiency in Adobe Suite, especially Photoshop.

Nice to have

• Fluency in French.
• Fluency in German.
• Experience with SAP.

About the company

The company operates in a dynamic and international environment, fostering a collaborative atmosphere for its teams.

• Dynamic and international work environment.

How to apply

Documents to submit:

• CV
• Cover letter