Marketing Manager

Johnson Controls International seeks a Senior Marketing Manager in Schaffhausen to lead brand positioning and go-to-market strategies for specific industry verticals within a hybrid work model.

This position serves as a key member of the Brand & Industries Marketing Squad, taking full ownership of marketing efforts for designated industry sectors. The primary purpose of the role is to drive the end-to-end development of market positioning, ensuring that Johnson Controls effectively reaches and resonates with target audiences in these specific industries.

Responsibilities

• Design and execute marketing strategies for assigned industries, taking full accountability for results.
• Perform market research to analyze customer needs, purchasing behaviors, industry trends, and competitor activities.
• Partner with Product Management, Sales, and Customer Support teams to align efforts.
• Serve as the primary link between product marketing and the broader Brand & Industries squad.
• Consult with customers and internal stakeholders to deepen industry insights and refine marketing approaches.
• Define industry positioning by converting market data into strategic directions for value propositions and campaigns.
• Craft engaging customer messaging that highlights value propositions for specific target personas.
• Simplify complex technical features into clear, benefit-focused narratives.
• Maintain consistent value propositions across all marketing channels and customer touchpoints.
• Provide sales enablement resources, including tools and training materials.
• Manage the full lifecycle of campaign strategy, from initial concept to performance optimization.
• Direct go-to-market plans, including product launches, promotional activities, and thought leadership efforts.
• Coordinate internal and external resources to execute high-impact marketing initiatives.
• Monitor campaign performance metrics to identify conversion issues and improve tactics.
• Collaborate with Sales and CRM teams to ensure smooth lead handoffs and track pipeline progress.
• Navigate and operate effectively within a global, matrixed organizational structure.

Requirements

• At least 8 years of experience in B2B marketing.
• Demonstrated success in owning and executing marketing strategies in global or matrixed environments.
• Strong written and verbal communication abilities.
• Skill in influencing senior stakeholders and aligning cross-functional teams.
• Prior experience in solution and product marketing.
• Proficiency with marketing automation platforms and CRM software.

Nice to have

• Bachelor’s degree in Marketing, Business, or a related discipline.
• MBA qualification is preferred.
• Experience in vertical marketing or developing industry-specific campaigns.
• Familiarity with HVAC, energy, automation, or building technologies.

About the company

Johnson Controls International operates within a global, matrixed organization, fostering a complex and interconnected work environment.

• The company functions within a global, matrixed structure.