Senior Marketing Manager

Futurae seeks a Senior Marketing Manager in Zürich to lead partner marketing and lead generation strategies. This hybrid role focuses on pipeline growth, cross-functional collaboration, and hands-on execution within the cybersecurity sector.

This position is responsible for driving partner marketing initiatives and lead generation efforts. The individual will develop strategies, execute programs, and maintain strong relationships with the Partnerships and Sales teams to ensure pipeline targets are met. Success in this role relies on direct involvement in campaign execution rather than delegation, while also providing informal guidance to Marketing Coordinators and Product Managers.

Responsibilities

• Define and manage the marketing strategy for partners and lead generation, taking full accountability for pipeline results.
• Create and execute co-marketing campaigns with strategic alliances, resellers, and technology partners.
• Serve as the main marketing liaison for Partner Managers and Sales Leads regarding pipeline objectives.
• Develop scalable playbooks for partner and lead-gen activities to ensure campaigns can be repeated effectively.
• Measure and report on the return on investment and pipeline impact of marketing activities.
• Adapt to shifting priorities by taking on field events or other marketing projects as needed.
• Analyze competitor movements and market positioning to guide future planning.

Requirements

• Proven experience in B2B marketing, preferably within SaaS or technology sectors featuring complex sales cycles.
• Demonstrated ability to run lead generation programs, such as webinars, content syndication, or ABM, that directly influence pipeline.
• End-to-end ownership of partner marketing, including strategic alliances, resellers, and tech partners, with a track record of delivering results.
• Strong commercial acumen, with the ability to discuss pipeline metrics with Sales and Partnerships and link marketing actions to revenue.
• Hands-on proficiency with HubSpot or similar CRM and marketing automation tools, including an understanding of AI applications.
• Flexibility to switch between different project types as business priorities change.
• Fluent command of English.

Nice to have

• Experience in informal mentoring or coaching of junior marketing staff.
• Background in planning and executing field events.
• Strong presentation abilities in German, French, or Italian.
• Willingness to travel occasionally for partner programs or events.

What the company offers

• Hybrid work arrangement combining remote work with time at the Zurich headquarters.
• Participation in the annual company-wide event.
• Annual education budget for continuous learning.
• Scheduled co-working days for remote team members.
• Opportunity to take ownership and work with purpose in an international team.
• Environment where employee ideas contribute to company growth.

About the company

Futurae is dedicated to redefining secure authentication and fraud prevention through user-friendly, seamless solutions. The company develops advanced cybersecurity products that prioritize user-centric design, serving leading organizations in the financial services and insurance sectors. With a vision to become the global leader in frictionless digital authentication, Futurae is actively expanding into new international markets.

• Mission-driven focus on secure, user-friendly authentication.
• Commitment to cutting-edge technology combined with user-centric design.
• Active expansion into global markets.
• International team environment that values ownership and ideas.