Paid Social Operations Manager

EF Education First seeks a Paid Social Operations Manager in Zürich to oversee campaign execution, optimize processes, and manage marketing technology across major social platforms.

This position is responsible for the end-to-end management of paid social initiatives on Meta, TikTok, Snapchat, and Reddit. The role emphasizes operational excellence, focusing on building scalable campaign structures, refining workflows, and leveraging marketing technology to enhance performance and efficiency.

Responsibilities

• Create, launch, and oversee paid social advertising efforts on Meta, TikTok, Snapchat, and Reddit.
• Track daily campaign metrics and tweak targeting, bidding strategies, and creative assets to maximize return on investment.
• Construct scalable campaign architectures across the specified social networks.
• Establish and maintain automated rules, bulk editing procedures, and operational workflows within ad platforms.
• Enforce strict standards for campaign naming, taxonomy, tracking configuration, and data quality.
• Author and update operational playbooks, standard operating procedures, and setup guides.
• Lead pre-launch quality assurance checks to prevent errors before campaigns become active.
• Assess, deploy, and manage various paid social tools and software platforms.
• Collaborate with campaign managers, analytics specialists, and marketing operations to resolve process bottlenecks.
• Assist in the creation of reporting frameworks and data dashboards.
• Develop structured testing protocols for audiences, placements, and campaign configurations.

Requirements

• Minimum of three years of professional experience in paid social media marketing.
• Proven track record of managing monthly advertising budgets exceeding 100,000 USD on major platforms.
• Strong practical expertise with Meta Business Manager and TikTok Ads Manager.
• Hands-on experience utilizing bulk editing tools, automated rules, and API-level functionalities.
• Demonstrated ability to design and implement scalable systems, processes, and frameworks.
• Proficiency in handling product feeds, audience data, tracking pixels, UTM structures, and platform integrations.

Nice to have

• Familiarity with platforms such as Smartly.io, GA4, or comparable tools.

What the company offers

• Discounts on EF programs for staff members, as well as their friends and family.
• Complimentary access to EF Hello, a premium language learning application.
• Tuition reimbursement for continued education.
• Opportunities for domestic and international travel.

About the company

EF Education First operates with the belief that the world improves when people strive to understand one another. The organization helps millions of students discover new places, embrace diverse cultures, and gain fresh perspectives through immersive short-term and long-term language courses and programs. EF is deeply committed to safeguarding and promoting the welfare of children, young people, and vulnerable adults.

• Promotes mutual understanding and cultural diversity.
• Supports student discovery and perspective-gaining through immersive programs.
• Prioritizes the safety and welfare of children and vulnerable adults.