PR Manager EMEA

VF International seeks a Senior PR Manager for EMEA based in Stabio, Switzerland. The role leads media relations, strategic communications, and brand representation across key European markets.

This position is responsible for defining and executing the public relations strategy for performance outdoor categories across Europe. The manager localizes communication efforts for major markets, represents the brand at significant industry events, and ensures consistent messaging through multi-country media relations.

Responsibilities

• Create and execute strategic communication plans for specific product lines and initiatives.
• Establish and achieve seasonal public relations goals.
• Work with marketing and product teams to set editorial guidelines.
• Write press releases, media kits, and other campaign materials.
• Plan and run press events, trade shows, and media tours.
• Coordinate media presence at major global events.
• Cultivate relationships with journalists, editors, and product reviewers.
• Use sales data and market insights to guide communication decisions.
• Handle press inquiries and review requests promptly.
• Oversee the company awards program.
• Manage crisis communications and conduct risk assessments.
• Handle budgeting, invoicing, and administrative tasks.

Requirements

• At least five years of experience in public relations or communications.
• Senior-level PR background in the outdoor, sporting goods, or performance sector.
• Willingness to relocate to Switzerland.
• Fluent English proficiency in both writing and speaking.

Nice to have

• Proficiency in additional European languages such as German, French, Spanish, or Italian.

What the company offers

• Opportunity to work with well-known lifestyle brands.
• Career growth within a multi-brand, international organization.
• Dynamic and challenging international work environment.
• Access to an on-site gym with health and wellness programs.
• 50% discount on all VF brand products.
• Subsidized meals and break areas with complimentary hot beverages.

About the company

VF International is driven by the energy and commitment of its people, fostering a culture of belonging based on respect, openness, and authenticity. As the premier exploration company, it values curiosity, integrity, and community creation while offering comprehensive benefits to support mental, physical, and financial well-being.

• Driven by the ideas and commitment of its employees.
• Values curiosity, disruption, community, and integrity.
• Fosters belonging through respect, connection, and authenticity.
• Supports mental, physical, and financial well-being through comprehensive benefits.