Senior Manager, Retail Marketing

VF International seeks a Senior Manager for Retail Marketing in Stabio, CH, to lead EMEA retail strategy, team leadership, and consumer experience initiatives.

This position operates at the convergence of brand identity, consumer engagement, and commercial goals. The primary objective is to transform brand strategy into tangible retail experiences across the EMEA region, ensuring that physical stores serve as effective platforms for connecting with customers and consistently bringing the brand narrative to life.

Responsibilities

• Formulate and implement the overarching strategy for Retail Marketing and Activation across EMEA.
• Oversee teams responsible for store creative production, visual merchandising, store design, and retail activations.
• Establish guidelines for the Wholesale Marketing team to guarantee unified and consistent execution.
• Manage the seasonal Retail Marketing and Activation calendar within the Go-To-Market framework.
• Design integrated consumer journeys by combining retail marketing, store aesthetics, CRM, loyalty programs, and product narratives.
• Deliver exceptional in-store experiences through activations, window displays, point-of-sale materials, and localized storytelling.
• Collaborate with cross-functional partners including Brand, Merchandising, Store Operations, Creative, Loyalty, CRM, and Global teams.
• Coordinate creative development and production workflows with internal departments, external agencies, and vendors.
• Support new store launches, community projects, and major brand events with engaging activations.
• Direct the execution of internal gatherings such as Go-To-Market and Brand meetings.
• Analyze and improve retail marketing outcomes using data on consumer behavior, foot traffic, and sales.
• Mentor and develop a high-performing team while overseeing associated marketing and activation budgets.

Requirements

• Minimum of seven years in Retail Marketing, Activation, or Consumer Marketing within international DTC, fashion, lifestyle, outdoor, or sporting goods sectors.
• Demonstrated experience in managing people.
• Strong strategic thinking and commercial awareness.
• Comprehensive knowledge of retail marketing, visual merchandising, store design, consumer experience, product storytelling, and omnichannel dynamics, including CRM and loyalty systems.
• Excellent leadership and stakeholder management abilities.
• Superior project management and organizational skills.
• Fluent proficiency in English.

What the company offers

• Opportunity to work with iconic lifestyle brands.
• Career growth within a multi-brand, multi-country organization.
• An international and challenging work environment.
• Access to an on-site gym with health and well-being programs.
• 50% discount on all VF brands.
• Subsidized canteen and break areas with complimentary hot beverages.

About the company

VF International is dedicated to unleashing human potential through the ideas, energy, and commitment of its workforce. The organization provides comprehensive benefits designed to support the mental, physical, and financial well-being of all associates.

• Focus on unleashing human potential through employee commitment.
• Comprehensive benefits supporting mental, physical, and financial health.