Territory Sales Executive

Syngenta Crop Protection AG seeks a Territory Sales Executive in Switzerland to manage B2B and B2C sales, focusing on direct farmer relationships and channel performance.

This position is tasked with driving sales and maintaining strong relationships within a designated region. The role covers both business-to-business and business-to-consumer channels, with a primary focus on direct engagement with agricultural producers to ensure repeat business and long-term customer value.

Responsibilities

• Achieve sales targets across distribution, retail, and direct-to-farmer channels.
• Identify, engage, and convert farmers into loyal customers through direct selling efforts.
• Align sell-in and sell-out strategies with zone priorities, channel readiness, and supply levels.
• Cultivate and maintain direct relationships with farmer clients to ensure satisfaction and loyalty.
• Manage day-to-day interactions with distributors and retailers in the assigned area.
• Ensure product availability, visibility, and adherence to commercial terms with trade partners.
• Secure distributor and retailer participation in approved commercial programs.
• Accelerate sell-out performance through targeted activities with trade partners.
• Monitor program effectiveness, ensuring accurate reporting and early issue escalation.
• Provide feedback on channel performance and improvement opportunities to regional leadership.
• Implement channel activation and demand creation programs from Sales and Marketing.
• Roll out retailer-focused incentive and demand generation initiatives.
• Lead in-store and on-ground execution of branding, store presentation, and retailer contests.
• Execute sell-through acceleration tactics such as discounts, vouchers, and raffles.
• Collaborate with third-party Trade Activation Promoters to support execution.
• Support collection efforts in line with credit policies while maintaining customer relations.
• Flag credit risks, delayed payments, and documentation gaps to the Zone Sales Manager.
• Maintain accurate records of sales activities, customer contacts, and promoter support.
• Ensure compliance with pricing, promotions, and commercial policies.
• Submit timely and accurate sales, activity, and customer reports.
• Monitor distributor and retailer inventory levels to prevent stock-outs or overstocking.
• Submit timely inventory, sell-out, and direct-to-farmer data for planning purposes.
• Generate and report competitor intelligence, including pricing, promotions, and sales data.
• Provide market intelligence inputs to support zone-level decision-making.

Requirements

• Proven experience in sales execution and relationship management.
• Strong skills in farmer relationship management and account management.
• Ability to manage trade activation and support collection efforts.
• Competence in reporting and generating competitor intelligence.
• Experience in inventory management and monitoring stock levels.