Global Head of Brand Events

On is seeking a Global Head of Brand Events in Zürich to lead the strategic vision for brand activations, manage a high-performing global team, and drive community engagement through innovative event experiences.

As the fastest-growing global sportswear brand, On connects with millions of runners through authentic community interaction. This role is pivotal in elevating the global event ecosystem by shaping brand activation strategies and developing innovative formats. The position ensures that On’s mission is translated into meaningful experiences that bring the community together.

Responsibilities

• Define the overarching strategic direction for all global brand activations and events.
• Create immersive event concepts that align with worldwide campaigns and go-to-market plans.
• Identify and deploy new tools and technologies to enhance event quality and scalability.
• Find, negotiate, and oversee partnerships with external organizations to maximize event impact.
• Amplify On’s brand activations across various channels and international markets.
• Establish global standards for event branding and ensure consistent execution everywhere.
• Review event performance data to foster continuous improvement and organizational learning.
• Support regional markets in executing events that adhere to global brand guidelines.
• Develop communication frameworks for pre-event, during-event, and post-event phases.
• Strengthen On’s global community and fan base through high-impact activations.
• Recruit, lead, and mentor a top-tier global team of brand activation specialists.

Requirements

• Over 10 years of experience leading global events with a history of successful brand activations.
• At least 7 years of experience in managing and developing high-performing teams.
• Extensive knowledge of physical, digital, and hybrid event formats at a global level.
• Proven leadership abilities within complex, international, and matrixed organizational structures.
• Exceptional communication skills with a collaborative, inspiring, and positive leadership approach.

Nice to have

• Background in global sportswear, athletic, or performance brands with a focus on community-driven marketing.
• Experience in creative agency settings, demonstrating a solution-oriented and creative mindset.

About the company

On operates as a rapidly expanding global sportswear brand that prioritizes authentic community building through direct fan interaction. The company culture values entrepreneurial spirit, ownership, and the ability to drive new ideas forward. The Brand Events team is organized into four core streams: Event Strategy & Concept Development, Event Management, Event Operations, and Event Communications, working closely with regional teams to ensure consistent global execution.

• The company looks for individuals with an entrepreneurial mindset who take ownership and thrive in building global functions.
• The team is divided into four specialized streams: Event Strategy & Concept Development, Event Management, Event Operations, and Event Communications.
• Close collaboration with regional event teams ensures strong and consistent execution across all markets.