EVP Content & Communications Lead

On seeks an EVP Content & Communications Lead in Zürich to shape global employer branding, translate company culture into engaging digital content, and attract top talent through strategic storytelling.

As On expands, the HR department is growing to support this trajectory. This role focuses on communicating the organization's identity and culture across various teams. The primary objective is to convert On’s distinct spirit and Employee Value Proposition into compelling digital experiences that resonate with exceptional candidates worldwide, thereby supporting organizational growth.

Responsibilities

• Develop and expand global employer branding campaigns on key digital platforms such as LinkedIn, YouTube, and the careers site.
• Create and select engaging written and visual materials that showcase workplace culture, employee narratives, and technical advancements.
• Oversee relationships with internal and external agencies responsible for content creation and implementation.
• Optimize the company’s digital presence as an employer, ensuring brand consistency while allowing for local relevance in different offices.
• Coordinate with multiple teams to share authentic internal stories.
• Promote the Employee Value Proposition across departments and train internal partners to serve as brand ambassadors.
• Ensure all talent-related materials, both internal and external, align with the company’s core identity and visual standards.
• Monitor market trends, competitor activities, and candidate feedback to refine talent attraction strategies and tools.

Requirements

• Four to six years of experience in employer branding, communications, or recruitment marketing, with a focus on translating culture into an authentic Employee Value Proposition.
• Demonstrated success in producing and curating high-quality written, visual, and multimedia content.
• Experience scaling brand initiatives across major digital channels and improving organic reach and application conversion rates.
• Strong analytical abilities to assess market trends, candidate insights, and campaign performance for continuous improvement.
• Ability to collaborate cross-functionally with Talent Acquisition, Diversity & Inclusion, Sustainability, and Brand teams.
• Highly organized, capable of managing polished content campaigns from concept to launch while meeting deadlines.
• Flexibility to shift between strategic planning and hands-on execution.
• Comfortable working in a fast-paced, frequently changing environment.
• Fluent proficiency in English.

About the company

The HR team at On works to align employer branding with overall talent development and employee experience. Collaboration is central, with close partnerships across recruitment marketing, Diversity & Inclusion, Internal Communications, and the Brand team to create impact-driven storytelling campaigns that reflect the company’s culture and business.

• Collaboration across HR teams to align branding with talent development and employee experience.
• Close partnership with Talent Acquisition, D&I, Internal Comms, and Brand teams to co-create storytelling campaigns.
• Focus on truthfully highlighting company culture and business through an employer branding lens.