Marketing Lead

Avian seeks a Senior Marketing Lead in Zürich to build an AI-driven marketing engine from scratch. This hands-on role focuses on scaling the company to $10M+ ARR through programmatic content, agentic workflows, and direct pipeline generation.

Avian has achieved product-market fit with its infrared camera and AI-based fire prevention systems and now requires a dedicated marketing engine to scale. The company is looking for a hands-on individual contributor to construct an AI-forward marketing function that drives growth to $10M+ in annual recurring revenue. This position is not a management role for a large team but rather a strategic, execution-focused role where the hire will own the entire marketing operation.

Responsibilities

• Establish the company’s marketing operating model with a strong emphasis on AI integration.
• Manage LinkedIn presence, founder branding, and thought leadership content focused on industrial fire safety, insurance, and manufacturing sectors.
• Develop AI-powered workflows to generate programmatic content at scale, including customer stories, vertical-specific pages, SEO/AIO assets, outbound materials, and sales enablement tools.
• Create AI-driven research and enrichment processes for target accounts, industries, and buying committees.
• Design advanced lifecycle automation strategies that go beyond standard nurturing, incorporating lead scoring, reactivation campaigns, segmentation, trigger-based actions, and sales handoffs.
• Optimize website conversion rates, landing pages, search engine visibility, and AI-search presence.
• Maximize trade fair ROI through pre-event targeting, content strategy, booking flows, on-site support, and post-event follow-up.
• Run lean growth experiments across paid, organic, email, content, and partner channels.
• Collaborate closely with the sales team to convert marketing efforts into qualified pipeline and revenue.
• Analyze performance data to identify successful tactics, eliminate ineffective ones, and build repeatable growth systems.

Requirements

• Experience as a top marketing hire at a B2B startup, preferably in deep-tech, industrial SaaS, hardware-enabled SaaS, IoT, or insurance-tech.
• Demonstrated history of building pipeline in startup or scale-up environments.
• Proven experience implementing agentic AI workflows in production, not just basic prompting.
• Public evidence of an AI-native marketing perspective, such as writing, side projects, GitHub repositories, Loom walkthroughs, shipped tools, or documented workflows.
• Strong content creation skills across positioning, landing pages, LinkedIn, founder voice, email, and sales enablement.
• Strong demand-generation instincts across inbound, outbound support, events, lifecycle, and conversion.
• Hands-on experience with HubSpot or similar CRM and marketing automation systems.
• Ability to operate without a large team, agency layer, or perfect process.
• Strong analytical discipline and clear ROI thinking.
• High ownership, direct communication, and bias for action.
• Fluent English.

Nice to have

• Experience marketing to manufacturers, plant managers, safety teams, maintenance leaders, insurers, brokers, or industrial operators.
• Experience in industrial IoT, fire prevention, predictive maintenance, machine vision, automation, safety tech, or hardware-enabled SaaS.
• Experience with SEO, AIO, programmatic landing pages, paid search, paid social, and conversion optimization.
• Experience planning and executing trade fair marketing.
• German language skills.
• Based in Zurich, Europe, or a major US industrial hub.

What the company offers

• Direct reporting line to the CEO.
• Full ownership of AVIAN’s marketing engine.
• Opportunity to build an AI-forward function that replaces the work of a small team.
• Clear mandate to create pipeline, brand authority, and repeatable growth systems.
• Competitive compensation.
• Performance-based variable compensation tied to pipeline and ARR milestones.
• Equity participation.
• Budget authority for tools, experiments, events, and selective external support.
• Flexible, high-trust working model.
• International team with a clear mission and strong customer focus.
• Opportunity to help scale AVIAN to $10M+ ARR and beyond.

About the company

Avian operates with a global, focused team that values clarity, ownership, and speed. The company embraces failing fast and fixing faster to learn quickly and improve continuously. Radical transparency is practiced through shared knowledge, open decisions, and constant feedback. The team is customer-obsessed and driven by a clear mission to make a real-world impact.

• Values clarity, ownership, and speed, with everyone owning outcomes end-to-end.
• Embraces failing fast and fixing faster to learn quickly and improve continuously.
• Practices radical transparency with shared knowledge, open decisions, and constant feedback.
• Global and focused, with an international team, customer-obsessed approach, and real-world impact.