Demand Generation Manager

Deepjudge, a Swiss-based AI company for legal work, seeks a Senior Demand Generation Manager to own and scale pipeline creation across channels. The role reports to the Director of Marketing and requires expertise in B2B SaaS growth, ABM, and data-driven marketing, with a focus on pipeline quality and conversion optimization.

This role is responsible for end-to-end pipeline generation and conversion, sitting at the intersection of marketing and revenue. The candidate will lead demand generation efforts across key regions, translating business priorities into structured programs and working closely with sales and marketing teams. They will join Deepjudge during a period of strong growth, following a $42.2M Series A and global expansion into leading law firms.

Responsibilities

• Own marketing-sourced and influenced pipeline across key regions
• Develop demand generation programs aligned with business and marketing goals
• Collaborate with sales on account targeting and pipeline development
• Work with content, product marketing, events, and marketing operations to create pipeline-driving initiatives
• Plan and execute integrated campaigns using ABM, events, webinars, content, product launches, and partner marketing
• Convert key initiatives into multi-channel campaigns
• Maintain a mix of ongoing and campaign-based activities
• Enhance performance across the buyer journey and throughout the funnel
• Optimize key touchpoints such as website flows, landing pages, demo access, and lead-to-opportunity conversion
• Design and scale lifecycle and nurture programs to boost engagement and pipeline speed
• Continuously test and improve conversion rates through structured experimentation (CRO)
• Manage and optimize channels including social media, paid acquisition, retargeting, email, and lifecycle marketing
• Ensure content is effectively distributed and tailored for different channels and audiences
• Test and scale new channels like Reddit, programmatic, and niche communities to find new reach
• Apply a test-and-learn approach to identify and expand successful strategies
• Track campaign and channel performance with a focus on pipeline impact, efficiency, and scalability
• Build visibility into funnel performance drivers
• Use data to prioritize, refine, and scale high-performing initiatives
• Leverage modern tools and AI to improve execution and efficiency

Requirements

• Proven experience in B2B SaaS demand generation and growth marketing
• History of owning or significantly contributing to pipeline generation
• Experience across the full funnel, from acquisition to conversion
• Hands-on expertise with ABM, sales-aligned campaigns, lifecycle and nurture programs, paid and organic channel strategy, CRO, and website performance
• Familiarity with modern marketing tools including CRM and automation platforms (e.g. HubSpot), website and CMS tools (e.g. Webflow), data enrichment and outbound tools (e.g. Gong, Clay), paid platforms (e.g. Google Ads, LinkedIn Ads), SEO and analytics tools (e.g. Google Analytics, Ahrefs), reporting tools (e.g. Looker), and AI tools (e.g. Claude)
• Strong analytical skills with focus on pipeline quality, not just lead volume
• Experience with attribution, funnel analysis, and measuring pipeline impact in complex B2B cycles
• Comfortable using modern tools and AI to improve execution
• Ability to work in European and East Coast time zones

What the company offers

• Own demand generation at DeepJudge and shape how pipeline is built and scaled, rather than inheriting a fixed approach
• Join during a growth phase with recent product launches, expanding US presence, and strong product-market fit in the legal sector
• Achieve real ownership with quick feedback loops and measurable impact on pipeline and revenue from day one
• Enjoy a high degree of autonomy in a lean, execution-focused environment to build, test, and refine strategies
• Receive a competitive compensation and equity package reflecting the strategic importance of the role

About the company

DeepJudge is developing the intelligence layer for legal work, using enterprise search and AI infrastructure to help legal teams access and apply institutional knowledge. Headquartered in Switzerland, the company has a growing team across North America and Europe. Teams operate with urgency, think critically, and collaborate closely with clients to build impactful products. The company fosters an inclusive, high-performance culture where everyone can thrive.

• Building AI-powered tools to enhance legal work through enterprise search and knowledge access
• Headquartered in Switzerland with teams across North America and Europe
• Teams work with urgency and rigor, collaborating closely with clients to solve real problems
• Committed to an inclusive, high-performance culture where all employees can thrive