Principal Product Manager, Accessibility

Siteimprove seeks a Principal Product Manager to lead its Accessibility pillar, focusing on strategy, remediation workflows, and AI-assisted tools to help customers achieve proactive governance and compliance.

This role serves as the directly responsible individual for a significant portion of the company's accessibility domain. The position involves owning high-impact problem spaces end-to-end, driving product strategy, and elevating product craft across the team while helping customers transition from reactive compliance to proactive governance.

Responsibilities

• Develop and execute the product strategy, including vision, roadmap, and key bets for the assigned domain.
• Define and track success metrics such as activation, retention, remediation throughput, and compliance readiness.
• Balance tradeoffs between customer value, technical feasibility, time-to-impact, and go-to-market leverage.
• Conduct continuous discovery with accessibility leaders, developers, marketers, and compliance teams.
• Analyze qualitative and quantitative insights to pinpoint the most impactful problems.
• Draft clear problem definitions, success metrics, and decision documents, sharing them widely for feedback.
• Collaborate closely with Design and Engineering in a trio model to break down large initiatives into shippable increments.
• Ensure all solutions meet usability, accessibility, security, and enterprise standards.
• Coordinate with Sales, Customer Success, Marketing, Support, and Enablement to drive successful launches and adoption.
• Create compelling product narratives, including positioning, value propositions, and customer-facing messaging.
• Influence executive decisions using data, clarity, and strong product judgment.
• Coach other product managers and cross-functional peers on discovery habits, strategy, writing, and prioritization.
• Establish reusable frameworks, templates, and operating cadences for the domain, such as PRDs and launch checklists.

Requirements

• Proven experience in the accessibility domain, including knowledge of WCAG, ADA, EAA, compliance workflows, or enterprise governance products.
• Background in building workflow products (triage, assign, fix, verify) and/or automation or AI-assisted systems.
• Experience with integrations and platforms, including APIs, webhooks, partner ecosystems, CMS, and design/dev toolchains.
• Familiarity with influencing packaging, pricing, or multi-product suites.
• Understanding of regulated enterprise customers and security/compliance constraints.

What the company offers

• Open Paid Time Off (OPTO) program for vacation, personal illness, mental health, or family care, plus 11 paid holidays and volunteer leave.
• Comprehensive benefits including national medical, dental, vision, paid maternity and paternity leave, HSA, Flex, employer-sponsored short-term and long-term disability, and discounts for volunteer plans.
• 401(k) retirement plan with company match.
• Eligibility for a yearly bonus based on the applicable bonus plan.

About the company

Siteimprove assists organizations in building inclusive and compliant digital experiences across their digital content. The company helps reduce legal risk while improving the customer experience for everyone, supporting customers in moving from reactive compliance to proactive governance and continuous improvement.

• Focus on helping customers achieve proactive governance and continuous improvement in accessibility.
• Commitment to building inclusive and compliant digital experiences.