Account Based Marketing (ABM) Manager

Sonar seeks an Account Based Marketing Manager in Geneva to lead full-funnel ABM strategies for enterprise accounts, blending strategic planning with hands-on campaign execution.

This position sits within the Demand Generation squad and is responsible for scaling account-based marketing efforts to secure and grow strategic enterprise relationships. The role requires a blend of high-level strategy, such as selecting target accounts, and daily operational execution of personalized campaigns.

Responsibilities

• Develop and manage the ABM strategy across one-to-one, one-to-few, and one-to-many account tiers.
• Create, launch, and refine personalized campaigns utilizing paid media, email, web personalization, direct mail, and content assets.
• Collaborate with Account Executives and SDRs to build account plans and synchronize outbound sales activities with marketing initiatives.
• Refine the ideal customer profile by analyzing performance data and intent signals.
• Leverage intent data, engagement scoring, and account analytics to pinpoint in-market opportunities and activate targeted plays.
• Drive qualified pipeline growth within target accounts and identify expansion opportunities among existing customers.
• Establish ABM key performance indicators, provide regular reporting, and offer data-driven recommendations for improvement.
• Manage the ABM budget and oversee relationships with platform providers, data vendors, and agency partners.

Requirements

• At least five years of B2B marketing experience, specifically in account-based marketing, demand generation, or integrated campaign management.
• Demonstrated success in designing and executing ABM programs that result in measurable pipeline generation and account expansion.
• Practical experience operating ABM and intent data platforms.
• Strong analytical capabilities to interpret data, optimize budget spend, and report on return on investment.
• Proficiency in using marketing automation software and CRM systems.
• A Bachelor’s degree in Marketing, Business, or a related discipline.

Nice to have

• Prior experience working in enterprise SaaS or the technology sector.
• An MBA degree.

What the company offers

• Relocation assistance is available for the successful candidate.

About the company

Sonar operates under a mindset called CODE, which stands for Committed, Obsessed with quality, Deliberate, and Effective. The organization is dedicated to fostering a diverse, equitable, and inclusive workplace. Collaboration is prioritized through a model that encourages team members to be together in the office on three specific anchor days.

• Adherence to the CODE mindset: Committed, Obsessed with quality, Deliberate, Effective.
• Strong commitment to diversity, equity, and inclusion.
• Emphasis on in-person collaboration with three designated anchor days for team work.