Manager CRM Strategy and Governance

Datwyler · Altdorf UR

Datwyler seeks a Manager for CRM Strategy and Governance in Altdorf UR to lead global CRM strategy, governance, and marketing automation improvements across divisions.

This position is responsible for developing, aligning, and refining the worldwide CRM and Marketing Automation strategy. The role requires close collaboration with internal departments and external partners to ensure effective implementation and continuous improvement of CRM processes.

Responsibilities

  • Develop, align, and continuously enhance the global CRM and Marketing Automation strategy.
  • Collaborate with IT teams to assess and select potential CRM platform upgrades.
  • Establish and maintain global CRM governance frameworks.
  • Generate and deliver ongoing CRM performance reports.
  • Act as the subject matter expert on CRM, staying updated on industry trends and best practices.

Requirements

  • University degree or HES diploma in a relevant discipline.
  • 3-5 years of experience in CRM and Marketing Automation implementation and management.
  • Proficiency in SAP and HubSpot.
  • Experience working in global and regional contexts, specifically APAC and EU.
  • Background in both client-side and consultancy CRM roles.
  • Fluent English communication skills.

Nice to have

  • MBA qualification.
  • Prior experience in B2B environments.
  • Certifications in AI, agility, digital transformation, or CRM platforms.
  • Additional language skills in German or Mandarin.

What the company offers

  • Chance to implement innovative ideas in a forward-thinking, specialized company.
  • Competitive industry-standard salary.
  • Thorough onboarding process.
  • Customized and diverse training programs.
  • Supportive and dynamic team environment with engaging tasks.

About the company

Datwyler values respect, trust, and appreciation for its employees. With a 100-year history, the company is committed to diversity, career development, agility, digitalization, and sustainability.

  • Employees are treated with respect, trust, and appreciation.
  • Strong roots and values established in its 100-year corporate history.
  • Fosters diversity and provides a wide range of career opportunities.
  • Increasing agility, accelerating digitalization, and fostering sustainability.

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