Sr. Principal Product Marketing Manager

Siteimprove GmbH seeks a Senior Principal Product Marketing Manager to lead GTM strategy for its Accessibility and AI governance solutions in a remote role based in Switzerland.

This position is dedicated to defining and communicating Siteimprove’s market position within the digital accessibility sector. The primary objective is to drive the go-to-market strategy for new agentic governance tools, thereby enhancing the company’s reputation as a leader in AI-powered compliance and accessibility solutions.

Responsibilities

• Define distinct market positioning for Siteimprove’s accessibility offerings.
• Create unified messaging strategies tailored to diverse stakeholders, including web platform leads and marketing directors.
• Convert complex regulatory standards (such as ADA Title III, WCAG, and EAA) and AI capabilities into clear value propositions.
• Develop and implement a scalable messaging framework to align all go-to-market teams.
• Manage quarterly launches for new accessibility and governance features.
• Identify key customer segments and use cases, particularly within highly regulated industries.
• Collaborate with Growth and Field Marketing to generate pipeline and acquire customers through integrated campaigns.
• Partner with Customer Success to drive expansion and upsell opportunities.
• Produce thought leadership content to influence market perception.
• Represent the company at industry events and engage with analysts to boost visibility.
• Equip sales teams with enablement materials to improve win rates and average selling prices.
• Provide market and regulatory insights to influence the product roadmap.

Requirements

• Over 12 years of experience in B2B SaaS product marketing.
• Practical knowledge or hands-on experience with generative AI and agentic platforms.
• A proven history of owning go-to-market strategies and delivering measurable business results.
• Experience in building strategic positioning and narratives for regulated or compliance-focused markets.
• A Bachelor’s degree.

Nice to have

• Prior experience in digital accessibility, compliance, or MarTech industries.
• An MBA or equivalent advanced degree.