Principal Partner Account Manager

Siteimprove GmbH seeks a Principal Partner Account Manager to lead channel strategy and agency partnerships across EMEA and APJ regions in a fully remote role.

This high-impact, quota-carrying position drives the company’s growth by establishing and activating a modern channel strategy. The incumbent will collaborate closely with digital agencies and value-added consulting firms specializing in accessibility, SEO, marketing performance, and digital experience technologies.

Responsibilities

• Manage the complete partner lifecycle within the assigned territory with significant autonomy.
• Perform market and partner analysis for EMEA and APJ regions.
• Identify, recruit, and onboard new partners in designated regions.
• Create tailored value propositions for EMEA and APJ markets.
• Design and implement joint go-to-market campaigns.
• Coordinate with field teams to monitor local revenue impact.

Requirements

• Over 10 years in SaaS, including at least 4 years in channel partnerships, alliances, or business development.
• Proven track record of meeting sales targets and generating measurable revenue growth.
• Strong commercial judgment with the ability to influence partner investments for mutual benefit.
• Exceptional communication skills to convey technical and strategic ideas to executives and diverse audiences.
• Experience developing partner strategies in dynamic environments, particularly with value-added resellers or consulting firms possessing agency or martech expertise.
• Ability to operate at both strategic and operational levels as business needs evolve.
• Willingness to travel when necessary.

Nice to have

• Hands-on experience with complementary technology ecosystems such as Accessibility, Content Management, DXP, Marketing Automation, SEO, Commerce, Personalization, or Predictive Analytics.
• Background in mid-size SaaS companies (approximately $100–250M ARR) and a solid understanding of agency dynamics.

About the company

Siteimprove is a global leader in digital accessibility, content optimization, and web governance. The organization operates with a purpose-driven mindset, maintaining a fast-paced and international culture.

• Global leadership in digital accessibility and web governance.
• Purpose-driven and fast-paced work environment.
• International team structure.