Brand Lead - Geneva

OM Pharma in Geneva seeks a mid-level Brand Lead to drive marketing and medico-marketing initiatives, manage omnichannel strategies, and lead annual brand plans in collaboration with Medical Affairs, Legal, and Regulatory teams. The role requires 3–5 years of pharmaceutical marketing experience and proficiency in Veeva and IQVIA, with strong English and intermediate French skills.

This role is responsible for leading the development and execution of marketing and medico-marketing tools, aligning with Medical Affairs, Legal, and Regulatory teams. It involves shaping an omnichannel strategy that integrates digital innovation, managing the annual brand and communication plan, and leveraging market insights and KPIs to support strategic decisions. The Brand Lead will also collaborate with regional and affiliate teams to adapt global strategies locally and support partner community engagement, while ensuring accurate budget tracking and efficient use of marketing systems like Veeva.

Responsibilities

• Lead the creation, approval, and timely delivery of marketing and medico-marketing materials, ensuring close coordination with Medical Affairs, Legal, and Regulatory teams.
• Implement an omnichannel strategy by integrating digital innovation into customer interactions and overseeing launches, visibility, and training across affiliates and partners.
• Develop and execute the annual communication and brand plan, promoting visibility through congresses, digital campaigns, and key initiatives while coordinating cross-functional priorities.
• Use market insights, KPIs, and competitive intelligence to inform strategic planning and enable data-driven decisions across teams.
• Establish strong partnerships with regional and affiliate teams to ensure global strategies are effectively localized and implemented.
• Support partner community growth and engagement through alignment, training, and joint initiatives.
• Track the marketing budget accurately and manage marketing processes and systems, including Veeva.
• Contribute to marketing excellence, innovation, and a collaborative team environment across the organization.

Requirements

• A degree from a business school or university, preferably with a focus on the pharmaceutical industry, or a scientific background with strong marketing expertise.
• Minimum 3 to 5 years of experience as a Brand Manager in the pharmaceutical sector, managing Rx products, ideally with international exposure.
• Strong analytical abilities to understand market dynamics, monitor competitors, and turn data into actionable insights.
• Familiarity with the Veeva platform and IQVIA data.
• Excellent written and verbal communication skills in English, along with at least intermediate proficiency in French.
• Proactive, collaborative, and solution-focused professional with an entrepreneurial mindset, natural leadership qualities, and strong communication skills.

About the company

OM Pharma is a global biopharmaceutical company based in Geneva, focused on preventing recurrent respiratory and urinary tract infections and treating vascular diseases. The company operates worldwide through a network of international partners and reinvests profits into R&D for microbial-derived immunotherapeutic products, aiming to improve patients' quality of life by addressing immunological imbalances.

• Global biopharmaceutical company headquartered in Geneva.
• Focus on prevention of recurrent infections and treatment of vascular diseases.
• Operates internationally through a network of partners.
• Reinvests profits into R&D for microbial-derived immunotherapeutics.
• Committed to improving patients' quality of life through better treatment of immunological imbalances.